The holiday shopping period is the leading time of year for jewelry stores. In many cases, the last six weeks of the year can account for up to 20 percent or more of their annual sales. To make sure those trends continue, jewelry stores have learned to rely on more than just running an annual Christmas special. Each year, they determine a new aspect of their jewelry collection to pay special attention to. This can include introducing new designers to running additional sales or offering additional services such as scheduled cleanings and appraisals. The customers that are looking for a great holiday gift deal, are diamond rings and diamond bands. People gravitate towards diamond earrings or pearl necklaces – and because of that, they only think of giving fine jewelry as a gift every so often. That is why we use our Christmas special to help introduce people to other gift suggestions they may not have been thinking about.”
King Fine Jewelry team pay close attention to the emerging trends, both locally and internationally, to see what is expected to be the popular items for the next year. Then they make sure to bring in an extensive selection that is also exclusive to the area. Finally, even before the holiday shopping season begins, they reach out directly to their past customers to let them know what the Christmas special is going to be. This year it is diamond rings for women and diamond bands for men. The response is overwhelming and appreciated. They get many customers who thank them for taking the time to do this, because it helps them make a decision on their gifts, which saves them time and stress, which might be the greatest gift anyone can get during the holiday season!”
Shop Jewelry on this Christmas Occasion
King Fine Jewelry
4568 Poplar Ave
Memphis , TN 38117
Telephone: (901) 767-5464
Fax: (901) 763-4568
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Manager: Steve Ballin
Store Hours:
Monday-Saturday
10:00am - 5:30pm
Making Christmas Special With Diamond Rings